How to Find Black-Owned Businesses Online

The quickest way to find Black-owned businesses online is to start somewhere that only lists them. A dedicated platform such as CashBlack does the sorting for you, so every shop you browse is Black-owned and you can tap straight through to buy. From there, a browser extension, local listings and a few good habits will help you find Black-owned options for almost anything you already shop for.

This guide walks through each of those routes, explains what Black-owned means on CashBlack and answers the questions people ask most when they set out to spend more of their money with Black-owned businesses.

Why It Can Be Hard to Find Black-Owned Businesses Online

Search engines and big marketplaces are built to show you what sells the most, not who owns what. A small Black-owned skincare brand or a handmade jewelry shop can sit pages deep in the results, behind the same handful of giant retailers. Ownership is rarely something you can filter for, so even when you want to support a Black-owned business, the path of least resistance usually leads somewhere else.

That is why a little intention goes a long way. Once you know where to look, finding a Black-owned alternative becomes as easy as your usual shop, and every order helps a business owner keep building.

Start with a Platform Built for Black-Owned Businesses

A platform that lists only Black-owned businesses takes the guesswork out of the search. On CashBlack, every retailer identifies as Black-owned and CashBlack makes the final decision on who is listed, so you can browse without having to research each shop first.

You can browse by category, which is the easiest way to find something specific:

• 👗 Fashion for clothing and accessories
• 💄 Hair and beauty for skincare, haircare and self-care
• 🏡 Home and living for decor, baskets and gifts for the home
• 🎨 Arts, crafts and gifts for prints, stationery and handmade pieces

Each shop has its own page with a short description, so you can learn a little about the people behind it before you buy. DEMINATURALS is a Black-owned shop based in Texas making small batch indie skincare. Bella C Unique Designs is a Black-owned shop in South Carolina run by a Gullah sweetgrass basket weaver. Anzhlay Designs is a Black-owned shop in California making handmade gemstone jewelry.

Shopping through CashBlack also earns you cashback. Retailers pay CashBlack affiliate commission when you shop, and that commission is shared with you as cashback. Joining is free, and you can read the full walkthrough in how cashback works on CashBlack.

Use a Browser Extension While You Shop

Most of us do not set out to find a new store. We search for a product and buy from whoever shows up first. A browser extension meets you in that moment instead.

The CashBlack Chrome extension shows you Black-owned alternatives to what you are already shopping for, and activates your cashback when you choose one. It turns a habit you already have into a chance to support a Black-owned business, without changing how you shop.

Look for Black-Owned Businesses Near You

Online shopping is only half of the picture. Restaurants, salons, bookstores and markets in your own neighborhood need support too, and many of them sell online as well. The local stores page on CashBlack is a good place to start, and it is worth checking your city's chamber of commerce, Black business associations and community event listings for markets and pop-ups.

When you find a local favorite, follow them on social media and sign up for their newsletter. Small businesses often announce drops, restocks and holiday hours there first.

Tips for Spotting Black-Owned Brands on Big Marketplaces

Large marketplaces do carry plenty of Black-owned shops, they are just harder to pick out. A few habits help:

• Read the About section of a shop. Many owners share their story there.
• Follow Black creators and community accounts who regularly spotlight businesses they love.
• Save the shops you discover so you can go back to them directly instead of searching again.
• Check a shop's own website. Buying direct often means more of your money reaches the business.

Keep in mind that a label on a marketplace is usually self-reported by the seller. If ownership matters to you, a platform that reviews who it lists does more of that work for you.

Make It a Habit, Not a One-Off

Moments like National Black Business Month in August and Small Business Saturday are great reminders. In 2026 Small Business Saturday falls on November 28, the Saturday after Thanksgiving. American Express Shop Small has more on how it works. National Black Business Month was founded in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr., according to Black Enterprise.

The bigger impact comes from the everyday purchases, though. Groceries, gifts, skincare and birthday presents add up over a year. Choosing a Black-owned option for even a few of them each month is how support turns into something businesses can actually build on.

Frequently Asked Questions

What Counts as a Black-Owned Business on CashBlack?

Businesses self-identify as Black-owned and CashBlack makes the final decision on listing. Everyone is welcome to join CashBlack and shop, whoever they are.

Is There a Directory of Black-Owned Businesses?

Yes. CashBlack works as a directory of Black-owned businesses you can shop online, sorted by category. You can browse all stores or start from a category that matches what you need.

How Can I Support Black-Owned Businesses Online for Free?

Shopping with them is the biggest thing you can do, and it costs nothing extra to do it through CashBlack. Leaving a review, sharing a shop with friends and following them on social media all help too, and none of them cost a cent.

Do I Earn Anything When I Shop Black-Owned Through CashBlack?

Where a shop offers cashback, your purchase is tracked to your CashBlack account. It shows as pending first, then confirms once the return window passes. You can cash it out or send it to a cause you care about with GiveBack.

Ready to start? Join CashBlack for free and find your next favorite Black-owned business today.