Cashback for Backing Black-Owned

What CashBlack Does

• Shop Online

  Black-owned brands in one directory, with cashback on every purchase that tracks.

• Order to Your Door

  Black-owned restaurants on DoorDash and Uber Eats, with cashback on your order.

• Find Local Stores

  Black-owned shops, salons and restaurants near you.

• Give Back

  Cash out to your PayPal, or give it to a Black-led cause through GiveBack.

See how every part works

Why Back Black-Owned Business?

Socio-economic disparities and systemic barriers facing Black communities in the U.S. are directly linked to underinvestment in Black-owned businesses. We believe that economic empowerment through conscious consumerism is one of the most effective ways to create lasting change.

• 
  Social Impact

  Underrepresentation

  Black professionals remain severely underrepresented in leadership roles across American corporations. Only 3.8% of executive and senior-level positions are held by Black individuals, despite making up 13% of the workforce.

  Black execs in corporate leadership

  3.8%

  Black CEOs in Fortune 500

  1.4%

  Sources

  • Only 1.4% of Fortune 500 CEOs are Black, and just 3.8% of executive roles are held by Black Americans. (Fortune, Catalyst, 2023)
  • While Black Americans make up 13% of the U.S. population, only 4% start their own businesses, compared to 10% of white Americans. (U.S. Census Bureau, Kauffman Foundation, 2022)
• 
  Social Impact

  Crime & Incarceration

  Supporting Black entrepreneurship provides legitimate pathways for talent often funneled into the criminal justice system due to lack of opportunity. Economic inclusion reduces recidivism and strengthens community safety.

  More likely to be incarcerated

  5x

  Of federal prison population

  28%

  Sources

  • Black Americans are 5 times more likely to be imprisoned than white Americans. (Bureau of Justice Statistics, 2023)
  • Though only 13% of the U.S. population, Black Americans make up 28% of the federal prison population. (DOJ, 2022)
• 
  Social Impact

  Racial Inequality

  Systemic bias persists in education, employment and housing. Supporting Black businesses helps shift narratives, challenge stereotypes and build inclusive communities.

  Say discrimination is a major problem

  76%

  More likely to face workplace discrimination

  3x

  Sources

  • 76% of Black adults say being Black makes it harder to get ahead in life. (Pew Research, 2023)
  • Black workers are nearly 3 times more likely than white workers to file EEOC complaints about race-based discrimination. (EEOC, 2022)
• 
  Economic Impact

  Racial Wealth Gap

  The racial wealth gap in America is one of the largest in the developed world. The median Black household holds just 15% of the wealth of the median white household, a disparity rooted in generations of exclusion from homeownership, lending and business investment.

  Median white household wealth

  $248K

  Median Black household wealth

  $24K

  Sources

  • The median white household has $248,000 in wealth, compared to just $24,000 for the median Black household. (Federal Reserve, 2023 Survey of Consumer Finances)
  • Over 20% of Black families have zero or negative net worth, compared to 9% of white families. (Urban Institute, 2022)
• 
  Economic Impact

  Unemployment

  Black Americans face persistent unemployment gaps, even with equal education levels. Supporting Black-owned businesses creates jobs within communities that traditional systems often overlook.

  Black unemployment rate (2024 avg)

  6.1%

  Higher than white unemployment

  2x

  Sources

  • The Black unemployment rate is consistently double that of white Americans. In 2024, it averaged 6.1% vs. 3.1% for whites. (BLS, 2024)
  • Even when equally qualified, Black job applicants are 36% less likely to receive callbacks than white applicants. (National Bureau of Economic Research, 2023)
• 
  Economic Impact

  The Economy

  Black entrepreneurs are among the fastest-growing groups starting businesses in America. Yet they face disproportionate barriers to capital and growth, limiting their potential impact on the national economy.

  Loan denial rate for Black startups

  78%

  Average Black business revenue

  $48K

  Sources

  • 78% of Black-owned businesses are denied conventional small business loans, the highest denial rate of any group. (Federal Reserve, 2023)
  • The average Black-owned business earns $48,000 annually, just 38% of the $126,000 average for white-owned businesses. (U.S. Census, 2022)
  • If Black-owned businesses were funded at parity, they could generate over $1 trillion in additional economic output. (McKinsey & Company, 2021)