What is CashBlack?
CashBlack is a platform that rewards members with cashback when they shop online with Black-owned businesses. Members register with us, browse for products and services from Black-owned retailers, and when they make a purchase they receive cashback from the affiliate commissions we receive. They can withdraw the cashback for themselves or donate it to one of our goodwill causes.
Founded in 2020, when the need for financial and socio-economic empowerment within the Black community was never more apparent around the world. CashBlack aims to benefit both the Black community and society as a whole by decreasing the racial wealth gap through the promotion of Black-owned businesses and the provision of funds back to consumers via cashback.
How Did CashBlack Start?
CashBlack was founded by Matthew, Jonathan and Nicholas Addai, three brothers from St Albans, Hertfordshire, who came up with the idea in 2020. During that summer's global anti-racism movement, it became clear to the wider population that there was a direct correlation between socioeconomic issues faced by Black people throughout the world and the lack of support for Black-owned businesses.
We felt that a way to address these issues would be to incentivise patronage in Black-owned businesses and have the Black-owned businesses reinvest back into consumers.
"How about a cashback website?" we thought.
"A cashback website, for Black-owned businesses."
"Why don't we call it 'CASHBLACK'?"
And what started off as a play on words is now our platform for supporting your support of Black-owned businesses.
Why Is It Important to Support Black-Owned Businesses?
Socio-economic issues and the lack of support for Black-owned businesses are directly correlated. Many issues that impact the Black community, and thus society as a whole, stem from socio-economic disparities. We believe that meaningful change can come through economic empowerment and conscious consumerism.
Our Mission
We believe that CashBlack uniquely satisfies the demands of our time:
- People want “cash”, as shown by rising interest in investing, trading and financial security post-pandemic.
- People want to support the “Black” community, proven by global anti-racism movements, corporate DEI initiatives and public demand for equity.
More than just a name, “CashBlack” represents a powerful fusion of financial reward and social responsibility. We're committed to making real change, one purchase at a time.