#CashBlackFriday: How To Support Black-Owned Businesses This Holiday Season
Guides, 3 min read
Black Friday and Cyber Monday are two of the biggest shopping events of the year, offering incredible discounts and deals on a wide range of products and services. But do you know the history behind these shopping holidays and how they can benefit you and the Black community?
The origin of Black Friday is not very clear, but one of the most popular stories is that it refers to the day when retailers go from operating at a loss ("in the red") to making a profit ("in the black") thanks to the surge of holiday shoppers. Black Friday takes place on the fourth Friday in November, the day after Thanksgiving, and marks the unofficial start of the Christmas shopping season.
Cyber Monday, on the other hand, is a relatively new phenomenon that emerged in the early 2000s, when online shopping became more mainstream and convenient. Online retailers noticed that many shoppers continued to shop online on the Monday after Thanksgiving weekend, and decided to offer special discounts and promotions to attract more customers. Cyber Monday falls on the Monday after Thanksgiving and is now one of the biggest online shopping days of the year.
Both Black Friday and Cyber Monday offer great opportunities for shoppers to save money and get the best deals on their desired products and services. However, they also offer great opportunities for shoppers to support Black-owned businesses and Black entrepreneurs, who often face many challenges and barriers in the market, such as access to finance, discrimination and lack of visibility.
Black-owned businesses are vital for the economic empowerment and social inclusion of Black communities, as they create jobs, generate wealth and address the needs and preferences of Black consumers. However, Black-owned businesses often struggle to compete with larger and more established businesses, especially during the holiday shopping season, when they may not have the resources or the exposure to offer the same discounts and deals as their competitors.
That's why CashBlack, a platform that rewards members with cashback when they shop online with Black-owned businesses, launched its #CashBlackFriday campaign, to celebrate Black excellence and back Black communities through economic opportunity and social impact.
CashBlack works with Black-owned businesses across categories such as fashion, beauty, health and food, and supports causes and charities that align with its values, such as mental health, education and social justice.
By joining CashBlack, you can support Black-owned businesses and Black entrepreneurs while earning cashback on your online purchases. You can also discover new brands, products and services that cater to your needs. CashBlack is a community of like-minded people who share a common goal of supporting and celebrating Black excellence.
This #CashBlackFriday, let's show our support and appreciation for Black-owned businesses and Black entrepreneurs, who work hard to provide us with quality products and services, and who contribute to the diversity and richness of our society.