
Celebrating St Lucian Independence Day
Celebrating St. Lucia’s Independence Day: Honoring St. Lucian Heritage and Supporting Black-Owned Brands
Today, we celebrate St. Lucia’s Independence Day, a momentous occasion that marks the freedom and resilience of the "Helen of the West." Known for its stunning landscapes, vibrant culture, and rich history, St. Lucia is a Caribbean nation that has made significant contributions to the world. At Cashblack, we’re proud to honor this special day by spotlighting four incredible Black-owned brands founded by entrepreneurs of St. Lucian descent. These brands embody the spirit of St. Lucia—bold, innovative, and deeply rooted in heritage.
Join us as we celebrate St. Lucia’s Independence Day by supporting these amazing businesses and learning more about their stories.
1. Jamii

Jamii is a brand that celebrates the beauty of African and Caribbean culture through its unique and thoughtfully crafted products. From skincare to home goods, Jamii offers a range of items that reflect the rich heritage and traditions of St. Lucia and the wider African diaspora. Each product is designed to inspire and uplift, making it a perfect way to honor St. Lucian culture.
2. St Lucia Seamoss

St Lucia Seamoss is a health and wellness brand that harnesses the power of seamoss, a nutrient-rich seaweed native to the Caribbean. Known for its numerous health benefits, St Lucia Seamoss products are crafted with care, reflecting the natural beauty and vitality of St. Lucia. Incorporating these products into your daily routine is a great way to celebrate St. Lucian heritage and support sustainable practices.
3. Rahana Banana

Rahana Banana is a brand that celebrates the versatility and richness of bananas, a staple crop in St. Lucia. From banana flour to banana-based snacks, Rahana Banana offers a range of products that highlight the agricultural heritage of St. Lucia. Each product is a testament to the island’s commitment to sustainability and innovation.
4. Tihara Smith

Tihara Smith is a luxury fashion brand that combines Caribbean elegance with modern design. Founded by St. Lucian designer Tihara Smith, the brand offers a stunning collection of clothing and accessories that celebrate the beauty and sophistication of St. Lucian culture. Each piece is crafted with precision and care, making it a true reflection of the island’s artistic heritage.
Why St. Lucia’s Independence Day Matters
St. Lucia’s Independence Day, celebrated on February 22nd, marks the day in 1979 when the nation gained freedom from British colonial rule. This day is a reminder of the strength, resilience, and unity of the St. Lucian people. Known as the "Helen of the West" for its natural beauty, St. Lucia has made a lasting impact on the world through its culture, music, and contributions to the global community.
By supporting brands like Jamii, St Lucia Seamoss, Rahana Banana, and Tihara Smith, we not only celebrate St. Lucia’s independence but also uplift the entrepreneurs who are carrying forward the legacy of their heritage.
How You Can Celebrate
- Shop St. Lucian Brands: Support these incredible businesses by shopping their products. Every purchase helps sustain their work and honors St. Lucian culture.
- Learn About St. Lucia: Dive into the history and culture of St. Lucia by exploring its music, food, and traditions.
- Share the Love: Spread the word about these brands and St. Lucia’s Independence Day on social media. Use hashtags like #StLuciaIndependence, #HelenOfTheWest, and #SupportBlackBusinesses.
At Cashblack, we believe in the power of community and the importance of celebrating our shared heritage. This St. Lucia Independence Day, let’s come together to honor the past, celebrate the present, and build a brighter future for Black-owned businesses everywhere.
Happy Independence Day, St. Lucia!